With Google My Business, the exact location of your business will appear within rendered search results, along with a local map to display where on the user's map your business is positioned. Spreading the word about your local business can become frustrating, especially if you are not doing so online yet. Adding a description and selecting a category for your official URL will also help to boost the SEO, or the search engine optimization of your website. With Google My Business, you can choose what category is right for your business while also implementing a tidy description of your business that will act as keywords for users whenever they are searching using Google. Whenever you are attempting to place your business URL into an online directory, you may find yourself limited by the type of information your listing can have or how the listing itself is organized. Some of the most notable features of Google My Business can help you on your journey to success, no matter what industry you are in. If you are interested in Google My Business optimization and streamlining your own local business, it is first highly advisable to create your own Google Business account to familiarize yourself with the features that Google My Business has to offer. It’s also the source of the information that shows up for your business in the map pack-the group of 3 listings at the top of organic search results-as well as your info that’s surfaced on Google Maps. When you search for your business on Google, your profile is what shows up in the knowledge panel, or the box on the right side of the search results page. The most important starting point for getting found in local searches is your Google My Business (GMB) profile, to be created with your Google account. In this guide to Google My Business, you'll learn about the most important aspects to take into consideration to verify your Google my Business presence and maximize your local search results by optimizing it. A word of warning: Users can suggest edits to your profile, so check it regularly for accuracy. A cover photo and snippets from Google Maps and Google Street View help potential customers know what to expect when they arrive for the first time. Beyond a URL and description, you can add business photos, videos, telephone numbers, business hours, a delivery area, and links to reservation services. With Google My Business, you can reach a significantly wider audience in less time and with a focus on what matters most-your customers and clients.Ī free service that lets you provide more information about your business when it appears in search. With Google MyBusiness, optimize your marketing efforts as well as your local visibility within top search engine results today, including Google itself. Spreading the word about your business is not always easy, even if you are attempting to do so locally. Google My Business, a subproduct of Google, Inc., is a platform designed specifically with local business owners in mind.
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